- Executive Biographies
Head of Markets & Securities Services
Citi South Asia
Badrinivas is the Head of Markets & Securities Services (MSS) for Citi South Asia.
In this role, Badri is responsible for delivering on strategic initiatives and business plans for Citi’s clients across the MSS businesses. The team is responsible for bringing global products and services to the Indian client base and exporting Indian products and services to Citi’s global client base with the aim to become a trusted advisor.
Citi has been present in India since 1902 and it is regularly awarded the Best International Bank in India from international trade magazines in the region. The MSS business at Citi India is a dominant player across fixed income, currencies, commodities, credit, investments, equity sales & research and custody. The business caters to a diverse set of clients across FPIs, large local corporates, multinationals, mid-market enterprises, SMEs, banks, domestic financial institutions, AMCs and provident funds.Citi India has a FX market share over 15%, 30% in custody services and close to 10% in equities with the bank’s markets business in the country among the top three for the bank globally.
Prior to this role, Badri was the Country Treasurer & Head of Trading (Rates & FX) and Local Markets Treasury for Citibank NA & its affiliates in India - responsible for actively managing the balance sheet & investment portfolio of Citibank NA including its key affiliates, running the trading business for Citibank across Rates & FX products and generating Treasury income through appropriate positioning in the fixed income and FX markets. He is a specialist in Treasury & Asset Liability Management (ALM) with over a decade experience in the Indian fixed income, money markets & FX markets and fully conversation with the present and evolving local & global regulatory framework related to balance sheet management.
Badri was a member of the RBI committee on Pricing of Credit and has been part of various industry body forums. He also regularly appears in the media and writes invitation columns in top financial publications in the country.
He has overall banking experience of 20 years, across products (assets & liabilities) & functions (Operations, Product, Marketing, Sales & Treasury).