- Executive Biographies
Head of Markets, Citi South Asia
Country Treasurer, Citi India
Badrinivas is the Head of Markets for Citi South Asia and Country Treasurer, Citi India. As Head of Markets for Citi South Asia, Badri is responsible for delivering on strategic initiatives and business plans for Citi’s clients across the Markets products and services. His team is responsible for bringing global products and services to the Indian client base and exporting Indian products and services to Citi’s global client base with the aim to become a trusted advisor.
Citi has been present in India since 1902 and it is regularly awarded the Best International Bank in India from international trade magazines in the region. The bank’s Markets business in the country is among the top three for Citi globally and caters to a diverse set of clients across large local corporates, multinationals, mid-market enterprises, SMEs, banks, financial institutions, Asset Managers and provident funds. It is a dominant player in fixed income, currencies, commodities, credit, investments, equity sales and research.
Prior to this role, Badri was the Country Treasurer – a position he continues in today - and Head of Trading (Rates & FX) and Local Markets Treasury for Citibank NA & its affiliates in India. Besides being responsible for actively managing the balance sheet & investment portfolio of Citibank NA including its key affiliates, he ran the trading business for Citibank across Rates, FX & Derivatives products including market making, pricing for flows & solutions for corporate and institutional clients.
Badri is a specialist in Treasury & Asset Liability Management (ALM) with over a decade experience in the Indian fixed income, money markets & FX markets and fully conversant with the present and evolving local & global regulatory framework related to balance sheet management. His overall banking experience spans 23 years across products (assets & liabilities) & functions (Operations, Product, Marketing, Sales & Treasury).
Badri has been a Director in the Board of FIMMDA (Fixed Income, Money Markets & Derivatives Association of India) since 2019 and participates widely in various industry body & regulatory meetings. He also regularly appears in the media and shares the Bank’s views on Indian macro & financial markets.